The movement to rebuild America; our economy; our businesses; our people.
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[info]oceangal11


The movement is on the rise; can you feel it?


I just caught a glimpse of it again today, in a facebook post from a local shop, whose merchandise I’ve never bought and may not ever need. But their comment and picture caught my attention, and in a second, simply noting that they existed, turned into proof that they too, cared that we survive. Not just that we survive, but prosper; by joining together to keep alive a dream and a common goal of of freedom, choices and a fair enterprise system. It means not being intimidated by the big box monopolies, and refused to live limited and influenced by a single giant retailer or mega-level superstore.


It felt odd to catch that whisper of excitement again for this effort, so soon; just after the glimpse I’d so briefly noted on Sunday as the commercials rolled between plays of the Super Bowl. It wasn’t the glitz and showiness of a familiar brand, pulling out all the stops to produce the biggest and best, or most talked about commercial; nor was it the most glamorous production. It was words. Just a few that even now, makes me want to slow down my typing to savor them – it was Clint Eastwood’s raspy drawl that spoke of a new beginning in America. Halftime, he said; it’s halftime in America. And I felt the words continue in my head – how we can move forward from here – or lose the chance; perhaps forever; to regain our footing.


Once upon a time there was a person who deeply, wholeheartedly, believed in small businesses. She didn’t want to be a number in a mega chain store, or another beep passing through an entryway of a wholesale club – she wanted more. More attention; that the staff at the local hardware store offered when selecting light fixtures, a few extra minutes; when an ill pet needed specialty food and it was already closing time at the local feed store. More smiles, seen and shared when going into places that people recognized each other as friends, neighbors, church-goers, and participants, in an active and vibrant community. For so many different reasons, more seemed to offer a higher quality of living.


What could be better to celebrate these businesses, retailers, restaurants, shops, diners and service companies, than by forming a group to mirror what is happening all across our country already – the movement of Living Local; Shopping Small; Going Independent. There are many names for it - some musical, some clever, others that rhyme perfectly together. It doesn’t matter what you call it – the movement and direction is the same – and we are the goal. The goal of celebrating US: the local stores; family-owned companies; and small non-franchise eateries.


What could we gain by substituting Rita’s Restaurant for Denny’s, the Route 54 Café in place of Starbucks, and dining at Cactus Café over Taco Bell. Sure, people we know work in all these places, but that doesn’t mean the roots to the core of a community are there, or that the money earned will stay in this place. The owners of a local business who write a check for the founding of a new playground, or who fund the cost of a new handicapped ramp to be added to the local church – they are using their money; not sending profits back to a corporation’s massive offices. They earned their profits wisely, often over time and with dedication, and when the community needed something, they gave back. It’s just the way of the world here.


I see other groups formed in nearby areas and felt the need to launch an organization to unite businesses in this area. The efforts of such main street communities have been documented, written about online, and showcased as the “up and coming” wave of the future. Anywhere, Any town, USA – you can find examples of this growth, read about them online, and visit their websites to see the organizations behind such movements.


The exact terminology of exactly what to say; how to promote, and which steps to take, unfortunately escapes me now. I just know it needs to be done. We can’t afford to lose anymore businesses that make up the communities in which we live, work, and share – yet the education in forming this type of group escapes me. I know how important it is because I live it, feel it, and mourn the independents when they fall. It’s been uphill so far; just a few replies to my emails, seemingly little interest from personal visits paid to possible supporters. What if no one else feels this way?


And yet, perhaps I had a backup player in the game, one that I hadn’t counted on. When Mr. Eastwood stepped into that commercial, I barely noticed what the product was. All I remember is the words – “It’s halftime, America”. That gave me new hope and encouragement; a bit of optimism that others shared my dream. Could we change, rebuild, and start fresh? Is it still possible to unite Americans for America?


Another hectic week began, and today during lunch I took a few minutes to scroll through news feeds for the new group. The local surf shop had never noticed me or replied to my comments, yet out of a sense of loyalty towards my local businesses, I glanced at their facebook page and saw it; some kind of logo or emblem, with the words “Support your Local Surf Shop” leaping out at me. A flag by Quicksilver, apparently something I’ve never known about or needed - but with the common denominator that I could recognize, understand, and support.


I shared the picture to my facebook page – not for the business, but for proof that I’d found confirmation of my passion. Could other groups, individuals, and industries share my goal? If companies I knew nothing about were asking THEIR followers to get on board, couldn’t it be possible we were all on the same track? With rising excitement, I added this caption: “See? Even the surfing community has their own logo for shopping locally!! It's EVERYWHERE....Are YOU joining the movement??


We don’t want to leave anyone out. Everyone stands to profit from unifying in this common goal of turning their money back towards our hometowns and communities; cities and neighborhoods. Spend $100 in your local hardware shop and $68 remains here; spend the same in a national chain store and only $34 remains here. Shop online? And nothing benefits your town.


Are you ready to join us? Whether you are a parent worried about the economy, a retiree saddened by the loss of favorite long-time stores, or a business owner not yet ready to close the doors – we can change this together. Will you?



C.M.


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So what are we really about - small business? Lost pets? Or supporting our economy....
responsibility
[info]oceangal11


Clearly, if you’ve seen our news items and posts, it's apparent we are more than just a retail store; we're passionate about not only HOW we do business, but also WHY. Then there are a few causes and pursuits we just wouldn’t be living an involved life without trying to help, promote, educate, or change, and it's time to set them down on paper, in black and white.


1. BUY AMERICAN .We are passionate about offering candies in our shop that are still made here – in the good old USA. While many retailers are opting for cheaper products made overseas, with questionable health standards, we continue purchasing from many of the fine manufacturers of quality items – many of them as family owned businesses; some operating now for over a century.

 2. SUPPORTING THE US ECONOMY. Going hand in hand with our commitment to “retail responsibly” by selling products that meet high food safety standards, we also feel it's important to support American companies as they struggle to survive here in the US. When the big box stores go straight to China to buy cheaper products, in the process they continue to chip away at our own economy here in the states. It’s a very small amount of money a small shop like ours can spend with these companies – yet, if we go out of business, then who will purchase from the American manufacturers? It’s highly doubtful that a CEO at Walmart would be concerned, but if the smaller retailers are gone.... then who will?

Read more about this at facebook.com/fenwicksweets.

3. LIVE LOCAL. There is a movement growing; one that often includes references to your “Main Street”, “Shop Local (my town)”, or slogans such as “Community Matters”. Why? Shopping small independents in your town or city helps to keep money there; where you live and work, and this in turn benefits your local area businesses. Those are the people who sponsor the Little League teams; employ your neighbors and friends, or hold fundraisers when a family needs help.

Consider the facts:

Spend $100 at a big chain store - and $34 reaches your town.
Spend the same $100 locally - and $68 stays in your community.
Shop online - and nothing stays local.

Visit facebook.com/pages/Shop-Independent-Live-Local-Delmarva/255400447860369 for more info.

4. COMMUNITY. We love our town in southern Delaware, located just outside of Ocean City, Maryland. Local news, articles, people coming together for each other….yeah; that’s what it’s about as far as I’m concerned. Thus the articles that you see on our news from time to time about our people, projects, Baby Ava, or a local issue.

Follow updates and info at facebook.com/FIDEUSA.


5. RESPONSIBILTY TO ANIMALS. It’s not a business, just a way of life. We have rescued for years and after being part of a large effort to find a lost cat, started a page to help list & share info for lost or missing animals. It’s just a small group, but seeing the desperation of grieving owners I felt the need to try to help if even in just a small way.

Join us via facebook.com/LostPetPR.

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From Jack the Cat....to lost pets....to a community reaching out.
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[info]oceangal11

So where have I been? Once I was a fountain of links, news articles and information on air travel, as well as a devoted fan of a celebrity – who was the reason for my continued sharing of that knowledge. His name was Jack – Jack the Cat – the one who was carelessly lost in JFK airport, and, just as carelessly ignored for the next two months. After 61 days he made an appearance, but sadly, lost his fight several weeks later when his weakened condition left him unable to recover from his ordeal.

 

In his memory, and as a small tribute to the incredible spirit and efforts shown by so many strangers who joined his team, Lost Pet PR was born. Just a simple facebook page to post about missing animals; to mention their stories and news articles; for sharing info – anything that could help a beloved pet find their way home is all I can hope to contribute.

 

Others on Jack’s team carried on in different ways as well. I am honored to be a part of the URRKN – Underground Railroad Rescued Kitten Network – a group dedicated to transport for felines on their way to a new home and new beginnings. I was so proud to assist in one of these transports, featuring a white kitten that made up one-third of the young trio who became titled “Sisters for Life”.

 

And while all this went on, one afternoon recently I made a trip to the post office – and passed a horrific car crash in the neighboring town. It was bad; perhaps worse than I’d ever seen before; a turmoil of mangled metal and shattered glass sprayed across the highway. When I reached the post office, I texted a quick update to my facebook page – “please say a prayer for the families involved in this accident….it looks very, very serious”.

 

It wasn’t until the next day details began to emerge…. and it was as bad or worse than many had feared. The link below is to one of the early articles covering the incident, but what gripped me the most was the swift and tireless response of the community, who rushed to the aid of their fellow co-workers; relatives; neighbors; and friends. This is their story. 


One of the first articles about the incident....http://smnewsnet.com/archives/6602

 I shared the story on our local facebook page, shortly before Christmas: No, this doesn't look like holiday cheer or something we would normally share here...yet it happened Friday, just a few blocks away in Ocean City. Would you please keep the mother & baby involved in that accident in your prayers and thoughts? Thank you.

Within just a few days a fund was established to assist the family with expenses as they left jobs to hold vigil at their 18 -month old baby's intensive care bedside.....
 http://www.facebook.com/pages/DelRicco-Benefit-Fund/270095113048996

For this Saturday, a candlelight vigil is planned for 7pm, eastern standard time. Would you please join us in spirit at that time, even if you cannot attend in person?
http://www.facebook.com/events/244407538963439/

 We will be posting pictures from the event on Saturday night. THANK YOU for taking the time to care about this, share for the family, and above all....keep them in your prayers please.

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The World of (celeb) Cats
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[info]oceangal11
Hi, I’d like to order an elevator please? I seem to have fallen down a blasted rabbit hole again…..
 
For most people, that would be alarming enough; the falling, the size of the rabbits that must have had some serious excavating skills, etc. That wasn’t the odd part. I was more “odded-out” by my own reaction to the things I’ve seen recently, because back when you were normal you always hoped that IF you started to crack up later on, that you would SEE those changes and check yourself in to a nice safe place. And yet, it had all seemed perfectly normal…..
 
Although I’d been to Willow’s page, the realization of the world out that is actually run by cat celebs, didn’t really began to take shape until I started hanging out on Jack’s facebook page. See, after writing the first article, on the phenomena that was Jack the Cat’s fan club, I swung by Willow’s wall to let her know that I had mentioned her in that segment. After all, she was the source for learning about Jack’s story, when one day I logged into facebook to find her comment “omg! there’s a cat lost in the airport!”. From there, I clicked into Jack’s world, and not only joined his cause, but have been spreading his story far and wide. However, on this day, I was visiting Willow; I mentioned the story, left my comments, read a few recent entries from friends. And boy, does she have a lot of friends!
 
See, Willow is “different”; she has a physical issue, which some may refer to as a disability. I don’t see the dis-part, as with the love of her family, she is a fairy princess, and doesn’t seem to know - let alone dwell - on her challenges. Somehow, in between her busy schedule, numerous siblings, and other rescue work, she has become an inspiration of kindness, love, and a positive spirit. This is amazing; not only does at her age that she has such a following, but that her family has the time and energy to help manage her hectic social life. I say this as someone who gets it; has been there. When you’ve had a paralyzed dog for two years – witnessed a special angel fluttering briefly through your life – then you KNOW. Somehow, Willow and family make it work; still find time to rescue, upload pictures, friend other feline celebs; just the usual stuff. 
 
 
On facebook she holds court as a celebrity; a diva; a goodness in pink. She has more friends that I may have ever known; well over 3,000, in fact. She has engagements, appearances, and a social ladder that we WISH we could tap the rungs of during the course of our ordinary “regular people” lifetime. She has friends, admirers and well-wishers stopping by her fan page daily, sometimes hundreds of comments in a day. She’s not like you and I; we have profiles. Normal, everyday ones – look, here’s the family – see our vacation pictures? Not Willow. She is a PUBLIC FIGURE. So now you know you’re dealing with someone special.
 
There are a couple of regulars that hang out on her page…A LOT. Obviously unemployed, from the amount of time they spend posting and cracking jokes and swapping stories; colorful individuals like Sammy from Miami, five Muskateering (?) Cats, Gizmo (I think), and more. I didn’t really have time to read each all the profiles, or send friend requests, but there was one I was curious about; this guy Sammy. Obviously a smooth character, simply dropping one-word comments like “word” on Willow’s page – clearly he was a catch as most of his posts were replied to with girlishly silly giggles; “tee hee hee”. Was he too cool for the rest of facebook? Illiterate; perhaps. Maybe he was a street punk – too chill for chat - or a rapper; they don’t waste words, do they? I had to know more.
 
Obviously he hailed from the south….but why is he posting on Willow’s page this often? Another admirer?
Upon reaching his page, it was so simple; Sammy from Miami is a pirate. CAT. Complete with frightening pirate garb, hat, etc. Here is where I should have been alarmed (apparently there’s more than one cat that gets dressed up). Nah. I didn’t just fall off the turnip truck; I know things; have seen things. I “get” how pirates do indeed live by the sea, that they typically sport silver and black pirate-wear.
 
And that they have….one….eye.
 
But of course! Most pirates DO only have one good eye – remember? The other one could be glass, right? So the fact that Sammy appears to be “authentic” seemed totally understandable. And if there was a "friend" cat with a wooden leg also pictured on his wall, I’d think nothing of it – after all, pirates have posses. And instead of concern over just HOW reasonable I was being, it occurred that it would be no big surprise if I learned, for example, that Sammy had his own parrot.
 
And then I understood the one-word comments; of COURSE Sammy wouldn’t be into idle chat. Pirates are people of few words! I tried to keep from wondering which came first, the hat and title….or the facebook page….or the one eye. It didn’t matter – all that the public needed to see is the complete pirate package; just your ordinary run-of-the-mill plunderer. I added my comments to Sammy’s wall…no, PAGE; on facebook, that is for An Important Place, Person or Landmark. And Sammy is at least one or more of those things. Which can then explain to you why I did not send him a friend request; PAGES have likes, not friends. Yes, I liked.
 
I should mention here that I’m trying to use “appropriate language” while writing about a pirate, which as we know, are not big on using the best of speech. However, I AM watching my words….. because see, well….I was told to. As I commented on Jack’s wall the other day, I typed a word that sounds like “ham”. That’s not bad, right? It WAS. The next post read – and I quote: “OWWW, YOU USED A BAD WORD”! I hurried to reply how sorry I was, that I had no plans to offend anyone. Quickly, I typed an apology to….who was it, Gizmo? I’m in trouble with a….CAT? Again – the warning flags similar - to what might have adorned Sami’s sailing ship – SHOULD have been raised. And were not. Afraid of being banned from Gizmo’s (?) page, I said I was sorry, cleared the air (I think), and went on with my day.
 
Questions pinged inside my head, wanting to come out, but if I allowed them out, was I really forming friendships with cats? I mean, Jack is a hero that was mistreated by the airline industry; so naturally, he has fans in all of us that throng to his page. I interact with them, chat with other people like myself, converse with the many fans and friends of Jack, which by the way, are known as FoJ. And of course, I’m not IN communication directly with Jack, because if you’ve been to his fan site recently, you would know, is STILL missing. Go to his page to find out more.
 
But Willow, Sammy, Gizmo….they ARE perhaps, more “approachable”? I am certain that you DO have questions as well but just can’t admit it. You ARE wondering if Sammy has a parrot. And just what would you need to give away in order to generate that kind of traffic to your wall?  And WHERE did fashionable Willow get her keen sense of style? And, how on earth does she deal with her guests – who might perhaps, use less than appropriate language – say, perhaps, a pirate?
 
I do wonder how she maintains her forum without appearing uptight and prissy – perhaps she has rules for Sammy, that he can only comment on neutral topics - not get too involved in serious discussions; politcs; that sort of thing. I have a feeling that she’s got it all under control; that like the “hostess with the mostess” she’s probably way ahead of me in figuring that little stuff out.
 
Word.


P.S. There was an alternate ending to this story.

Just as I was writing the last few paragraphs, I went to Willow's page - I wanted to mention her new baby sister and couldn't remember how to spell her name. Shocked and grieving over what I read there that afternoon, I finished the story as shown two comments below.

Later, I changed it to be the version you just read, but in thinking it over, I still wanted to mention the baby kitty "Adlai" - and with approval from her family, I have added it the original ending.

For more information, you can learn about Adlai's story here >> 
http://www.facebook.com/justiceforadlai

Despite quality, standards, rich history, product safety & more....
responsibility
[info]oceangal11
Despite all those reasons.....

You left anyway.

You heard me explaining just minutes ago to the other customers that our candies are born here in the USA; often by confectionary families with a tradition of high standards; dedicated to keeping their products USA-made. You saw me hand them some printed material, detailing the more-than-a-century life and journey of classic American favorites, which noted the commitment the family-owned company has offered for generations. 

You barely glanced at the vintage wooden candy counters you might have stood at decades ago and bought sweets from as a child. Like our products, those old-time general store cases were assembled with skill - not inferior ingredients – joined together with care, commitment and real wood; lacking any screws, nuts or bolts. 

But you decided to go. Your children were restless and demanding; fresh from the movie they had seen during the ride to the shore, they chanted that only the latest and greatest gummy cartoon character candy would do. And you didn’t care to argue; stand up for principles; explain why we need jobs here in our country. You certainly didn’t want to go into detail about why we must support our American companies – so people like your nice neighbor Mr. Frank, who was laid off from his job after 28 years – could remain employed. Because, when Mr. Frank was laid off as the company he worked for outsourced everything to China, he had planned on working a few more years just to keep his health benefits. See, his wife is ill; they will soon be able to get Medicare….but not now. And that “now” - the time between being an employed citizen and an over-65’er - could mean the loss of their home; savings; everything Mr. & Mrs. Frank have been working for their entire lives.

You didn’t want any drama. And it was certainly too “messy” to tell your kids how it’s not right to “demand” things, that the brand-new gummy candy of questionable ingredients might not be safe to eat – but after all, didn’t you just scan the online reports yesterday to be sure their toys were not the ones recalled, the ones that could leak poison into your babies delicate skin? If the toys were a concern to you, then why not the food they are whining for? 

You left anyway. I never got a chance to show your children the shoestring licorice that would undoubtedly have been different from what they got in Walmart – because it IS different. Manufactured in an American facility - from a company who allows no raw ingredients from outside of the US - it would have been carefully screened for quality. You would have had no need to search Consumer Reports to see if this was laced with lead. Your young ones would have learned something; about responsibility; about commitment; seen dedication in the handmade walnut wood counters; heard pride in my words about selling something I didn’t have to question.

But you didn’t see any of this; you didn't want to know….and if you don’t, neither will they. And today, I’m sad not just for myself, my business, the death of small independent retail shops, but also for people everywhere – just like Mr. Frank.


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Week two. FAQ, and how do you inspire?
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[info]oceangal11
Week two. FAQ & How do you inspire strangers?

The more people showed up to the facebook party, the more questions were being asked. When exactly did this take place – how could that happen – didn’t Karen think of that yet? Who is Barry? How can a cat escape? What color, style and design was the crate? What does Mary Beth have to do with this? Can't you sue the airline? Why haven’t you Karen, done anything to find Jack?

The inquiries directed to the page owner Mary Beth must have been non-stop and combative; it was incredible as an outsider to see the level of interest, but to those on the inside it must have been so difficult to respond. And for Karen to still appear gracious and appreciative of the concern, while trying to answer hundreds of questions, settle into a new career across the country, and ultimately, continue to be heartbroken over her missing Jack. I have no idea what measure of strength you look to at a time like that, but initially, I don't know if we helped or hurt.

Within the first week, FAQ about the initial discovery that Jack was missing was written and posted. This helped to explain so many details, but was frustratingly blank of answers we all wanted to see. Or thought. Or secretly mused how we could have done better, had this happened to us. There are very few step-by-step guides on How to Find a Cat Lost in A large Airport, but that didn’t stop the public from moving forth to offer ideas…and ideas flowed like a river.

From auras and people who see things, detectives and footprint-tracing flour, to media involvement and celebrity requests. Recordings of Karen’s voice broadcast throughout the terminal, tuna, public searches, cab drivers, motion cameras near bowls of chicken, traps, posters, calling to Jack, consumer advocates, more tuna….the suggestions given from a distance must have covered almost every possibility. All except for the very best one that none of us could offer; the exact location to find Jack.

How do you even look at a map of JFK’s footprint and think it’s remotely possible to look everywhere – under everything – to rule out the million conceivable hiding places. The phrase a “needle in a haystack” turns sarcastic almost, when comparing the size of a cat to the vast array of buildings, terminals, containers, yards, storage, lots, that make up one of the largest airports in the world. Where do you start, knowing part of your family – so much more than what foolish people term an “animal” – is out there?

How can any number of volunteers ever search such a layout to locate and bring a beloved friend home?
Karen and Mary Beth had to have been overwhelmed by this as they observed the area and saw the enormity of the search this would require. Again, I don’t know what source of strength they tapped into - but in their posts, comments and updates, never let on. Never allowed the mission to go off course, or for us to feel discouraged. And somehow - I don't believe it could have just been me - we the fans derived our own determination from their attitudes.

I’m sure at the time they had no realization this search effort would grow, or that how they acted then would inspire us to keep suggesting that our friends join Jack’s page, post our support, and continue to pray and hope. The outcome could have been very different had their statements and responses been critical, or demanding, or full of anger – after all, even if we all meant well and were trying to understand their frustration – what could we really do? For some reason not only did we support them; worry with them; feel helpless together - we continued to gather.

Next up: Hall monitors? Us?

39 days, 15,053 fans....and George.
responsibility
[info]oceangal11
So, another lost, missing or dead pet? George doesn't look like Jack at all, but they are now linked by disaster.

I remember being concerned when I first read Jack’s story back at the end of August; surely he will be found I thought. I bet all these people will make a lot of noise and he’ll appear pretty soon. Of course, as the hours turned into days and the fans on Jack’s page turned into thousands, I began to think this actually was a pretty (argh - I’m using a teen phrase) epic event. And then I became worried, not just concerned, and as time went by, began to be event more determined to help find Jack.

Some of the posters to the facebook page commented on the group that had joined how we’d have to make sure all our concern and efforts didn’t get wasted, even after we brought Jack back. How we’ll have to use our numbers to ensure that animals can have better handling; that we could unite to perhaps re-write the animal transport laws; that all of us united could work together to make certain that pets are not just tossed around like luggage.

I actually mentioned that in one of my first posts today about George; we can’t let our animals just be thrown in the cargo area like a suitcase!! But back a month ago, I thought what a nice thought we all had about changing the airline industry – good idea – but distantly also a wishful dream perhaps? After all, we really just needed to help find a cat, right?

Through the last 39 days the concern, worry and determination we all must have felt remained, but this morning – for me anyway - anger. I was so outraged after logging into facebook this morning and learned another pet had been lost. Somewhere, another owner was grieving. In a different city, a different airline was saying we’ll put out food and fliers for your pet that just ran out of the airplane…..

I don’t know George’s whole story. I don’t know if he has an angel in his collection of friends like Mary Beth was for Jack; responsible for setting the facebook page in motion that has rolled nonstop since. As days merged into weeks, it gathered friends, supporters, and animal lovers across the world, until here, on this 39th day with Jack still missing, there are 15,053 of us.

There is no need for an industry to break up families – yes, those of you without pets can go on and snort in disgust - because not everyone has children. And even for some that have kids, their pets hold a very special place in the family; as a companion, a heartbeat and a snuggle on a lonely night, a friend, protector, and valued member. And we never said that just because we had to transport them by airplane, that it would be ok to arrive without them.

So, the comments from weeks ago – how we need to change the way airlines transport pets – maybe that wasn’t so far out of the park. At the time it didn’t mean much to me – maybe because I view statements like that as wishful thinking - but as I continue to unearth more stories about airlines cats and dogs, I guess that doesn’t seem so odd. Because when your friends appear to have such little value to others - I guess you better begin to gear up, so that you can be ready to speak up.

Why support local businesses & independent retailers?
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[info]oceangal11
I'm just another independent retailer struggling to stay in business, competing against the big box stores, trying to keep the variety, service and quality that our shop offers after 32 years in business. Many large companies choose to sell inferior imports from China, a country with low or non-existent standards of food safely. This seriously compromises the concept of quality and standard of family pride that many long-time American manufacturers have assured Americans for years was their mission.
 
When large corporations buy from China, they bypass multi-generational American businesses that have operated here in the good old USA for years, decades, sometimes over a century. Those companies employ our people; American citizens; your neighbor, friend or relative. When big box stores take their business overseas for cheaper products, they directly hurt these American manufacturers - not only are they losing orders, sales and work for their employees, they also now have fewer and fewer small stores in existence that do buy from them. Because, as every city begins to look the same, with the standard array of big box giants, the small businesses are overlooked.
 
I am just a small potato in this equation. If you shop at my store, I then can turn around and support these fine US candy makers. However, I'm a tiny retailer - and year ago when my kind were welcomed, appreciated, and patronized, that might have been fine. Now I'm a dinosaur - an antique - as few people really even notice my business.... it’s simply not as big as the chain stores or doesn't offer the latest made in China gummy cartoon character. They look in the door with pity almost - "oh, look, another cute little shop trying to make it" - as if I'm nothing more than a collectible remnant from the past.

Those new gummy candies that your childen are clamoring for? They're made in China. If I order them I'm not only lowering our standards of quality, but I'm robbing the US-based companies of some business. That is money I do continue to spend here in our country - so for even the tiny amount of business I do with these places - at least I didn't sell out and turn against them by carrying product from overseas. Then again, I'm just a small potato.
 
One of my loyal customers has heard me say just that - that we're not enough support to keep US manufacturers in business, now that the big chains have opted to sabatoge their well being. He has the answer: "Yes, you are a tiny retailer, but from many small potatoes gathering together, can come an army of spuds." An army of spuds.

And we COULD be - those of us still left trying to keep our business running, pay bills, explain WHY we're better and worth shopping at. There is just so much stacked against us; we don't have the slick glossy ads of sale items - because our prices are good anyway. We do not have that wi-fi cafe in the front of our mall-like building. We don't offer the latest greatest candy with lead or other toxins in it. There are just so many things we don't seem able to offer you - the consumer - right?

There is however, so much we do have. You just have to make the choice not to follow the person in front of you; to think for yourself; make your own choices. There is no law saying you must shop at giant stores - you decided that on your own - but then in ten years, will there be anywhere else to go? I might not be here then, at which time everyone will mourn the passing of the tiny shops that offered so much.


5 weeks & 15,000 fans later...WHY? What brought strangers together like this?
responsibility
[info]oceangal11
Why Jack? What is so special about a longhaired debonair cat who looks as if he could be in show business? How did 15,000 fans like his page in a little over a month? And who are these many people spending hours on emails, flyers, posting, phone calls, walking the streets, etc., for a cat that is not theirs?

I’ve been around the Internet for a while; am familiar with websites, news blogs, social media. However, I never in a million years thought that an event happening the day after my 40th birthday in August would have me hooked; sucked in; addicted to watching a facebook page. Was I - at my age – actually becoming a groupie?? Am I really following a fan site at all hours and even getting text updates sent to my phone?

Maybe it’s because we don’t get honesty a lot. Corporate biggies, mainstream advertising, media – they never give off the “We are really, truly sincere” vibe, do they? It’s sort of manipulative the way political news is fed to us; how we’re told to eat; where we should be shopping; what we should be driving. We all sort of watch the news with a cynical eye, right? So I’m betting that when something comes into our lives that looks real…FEELS real…appears genuine; maybe we just grab hold of that and hang on. Because the “rest” of the world is well, out to manipulate how we think, offer us just the carefully screened information we are to be fed – and deep down, I think we know that. And resent it.

And then I logged onto facebook August 29th. There is an adorable little cat out there in cyber-land, called Willow. She has her own page because she’s “different” – she’s not everyone’s idea of a “normal cat”. Willow has a physical disability with a spunky, outgoing, personality, which is showcased through the efforts of her family to show the world their version of a “normal” cat. Props to them. Willow commented on a news item - “omg! there’s a cat lost in the airport!”. I clicked the link – thought what the heck - the noodles are still cooking, and began to read.

We need your help. Please – we have no way to do this alone. Our sheer frustration, worry and concern has brought us here to facebook to share the story of Jack the Cat. The honest desperation just jumped off the screen as I scrolled. And didn’t click away. I was there on day two of the facebook page, with just under 1,000 likes. Over the course of the next few days there were times I’d log in to see numbers doubling, tripling, and often it appeared people were caring and listening at the rate of 1 per a minute. I’d never seen anything like it.

Few people can sit down and write on facebook something that propels strangers to care; act, or even keep reading. Maybe it was the writing, or the story, or the pure honesty of Karen & Mary Beth’s statements, who from the very beginning were overwhelmed by the love and support. Maybe we – the public – are so starved for truth and sincerity that we latched onto the story and vowed to stick with them until Jack was found.

And stick with them we did; for almost five weeks - until day 35 rolled around - until the ticker clicked 15,000 likes on September 29th. What was in this story, or group, or mission, that had people all over the globe joining in with encouragement, blessings, advice, suggestions and thoughts? In such a short period of time I’d seen comments from Brazil, the UK, Hong Kong, Australia, France, and the one that we needed a spanish-speaking person to translate and post underneath for us, the best wishes for the quick recovery of Jack the Cat.

HOW was it possible that this one little cat could draw this assembly of fans?

Next up: details of that first two weeks on the facebook page.
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Informative Store Signage; things you SHOULD know
responsibility
[info]oceangal11
FYI....this is displayed as a sign in all of our windows and doors. We feel people should know the differences in what we can offer; why we operate as we do; the reason we don't sell candy necklaces (available from China), and so they can make a choice to support a small business with standards.

Did you know that some large confectionery companies and chain stores are now importing their products from China? NOT HERE. We - unlike some major retailers, discount stores and greedy corporations - have standards.

A number of multi-generation candy makers are still of the mindset that their businesses should stay alive and well in the United States. WE AGREE. To that end, we continue to purchase and offer quality candies from these companies that continue to make excellent products right where they began – some over 100 years ago – here in the USA.

THANK YOU for buying American, and for shopping at an independently-owned businesses which can then
turn around and buy from American manufacturers. If we - like so many other stores - refused to support US companies and just ordered directly from a factory in China, then we would be responsible for letting our own people down and putting them out of work. As long as we are open for business we believe we have a duty to continue doing business with our companies producing quality items right here, in the good old USA.

Sweets ‘N’ Treats….a Fenwick Island favorite since 1979.

Thank you for shopping here. Your support is gratefully acknowledged.

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